Helsinki (19.10.2010 - Juhani Artto) Many union activists raised their eyebrows when the Service Union United PAM recently announced its decision to sponsor the controversial reality TV show Big Brother. Doubts and criticism concerning the move did not come as a surprise to the leaders of the union. But the decision has also been greeted with much applause.
So, why has PAM made this somewhat surprising decision?
According to Timo Piiroinen, the communication director of the union, BB is among the favourite programmes of PAM's rank and file members. Therefore, the union expects to reach, through its advertising on the programme, a considerable number of people working in the service industries where PAM operates.